Published Apr 12, 2026, PM EDT After a 7-year corporate stint, Tanveer found his love for writing and tech too much to resist. An MBA in Marketing and the owner of a PC building business, he writes on PC hardware, technology, and Windows. When not scouring the web for ideas, he can be found building PCs, watching anime, or playing Smash Karts on his RTX 3080 (sigh).
In case you didn't notice, storage prices have been flying high for the last few months. It didn't start with SSDs and HDDs, though. The AI-induced DRAM shortage led to price hikes in consumer memory, and SSDs were the next victim.
If you compare the price of a 2TB Gen4 NVMe SSD in September vs. now, you'll see up to a 3x increase. This isn't normal, but it is the reality we're living in right now.
Even hard drives have seen a 30–40% price hike as demand shifts from flash storage to spinning drives. Analysts have predicted that we won't see a turnaround till 2028 — that spells doom for data hoarders and power users looking to expand their storage. Even if you aren't in the market to buy a new SSD, you need to be extra cautious about using your existing one.
You may be unknowingly reducing your SSD's lifespan, which, in this market, is one of the worst things you can do to your drive. Related The current PC hardware crisis is here to stay Things won't change anytime soon When the AI data center demand led to a massive DRAM supply shortage in September last year, people thought the skyrocketing RAM prices were the worst of it. Consumer memory started selling for four times the price as manufacturers shifted focus to enterprise memory.
Micron even shuttered Crucial, its consumer arm, in a move that signaled dark times ahead. However, the accompanying NAND shortage combined with the DRAM squeeze led to rising SSD prices, too, as manufacturers diverted the wafer supply toward enterprise products. Later, graphics cards suffered the same fate, thanks to rising VRAM prices and companies prioritizing enterprise GPUs.
If you search for 2TB Gen4 NVMe SSDs on Amazon, you'll see models like the WD Black SN7100 retailing for around $350, whereas it used to be available for only $120 back in September 2025. The price hikes may not be uniform across all drives, but consumers are still being forced to pay a lot more for flash storage compared to last year. And no one's really sure when (or if) we'll see a return to pre-2026 prices.
Manufacturers and analysts are sure this crisis will last until 2027, with some even predicting an extension well into 2028. Considering the current hardware shortage is different from previous crises, we may never see a return to normalcy; SSD prices will eventually come down, but don't expect to buy 2TB drives for $120 anymore. The terrible SSD prices right now have affected NAS and home lab users the most, since their storage requirements far eclipse those of gamers and regular users.
If you're thinking of stuffing your home server with hard drives, things aren't really fine there either. HDDs haven't suffered as much as SSDs, but you'll still be expected to pay 20–50% more compared to six months ago. It's not a good situation, whichever way you cut it.
You could consider pre-owned drives for your system, but used storage always involves a bit of a gamble. Samsung 990 EVO Plus 8/10 Storage capacity 1TB, 2TB, 4TB Hardware Interface PCIe Gen 4 x4 / Gen 5 x2 TBW 600TB per TB DRAM N/A Related You may be sending your existing SSD to an early grave Check your daily workflow If all of that sounds bad, you should start being extra nice to the SSDs already inside your PC. Depending on their age, you might have already used 5–10% of their lifespan.
That doesn't sound like much, but if you continue to use your SSD recklessly, you could run into performance slowdowns or data integrity issues long before wearing your drive out. The first thing you should check is your SSD temperature using HWiNFO or CrystalDiskInfo. Anything below 50℃ at idle is perfectly fine, and even temperatures up to 70℃ under load won't affect your SSD's performance.
If your drive constantly sits above 70℃, however, there's something wrong. You may be suffering slow speeds already due to thermal throttling without realizing it. Besides, long periods of overheating are hardly good for your SSD's internals, degrading its lifespan gradually.
You should reassess your case airflow and consider adding an SSD heatsink if you don't have one. Another practice that unknowingly pushes your SSD toward performance slowdowns and an early grave is filling it too much. If your drive is always around 90% full, it doesn't have enough free cells for efficient garbage collection.
This forced the drive to perform unnecessary writes, trying to clear occupied cells during write processes, both slowing it to a crawl and causing write amplification. Your SSD's cells have a limited number of write cycles, and running through them excessively reduces the drive's natural lifespan.